Items (0)

Social Media Marketing Diploma Course

  code:Social Media Marketing
Item in Stock  |  Usually dispatched within 24 hours
Add to Bag
This product has been added to your basket...
  • Continue Shopping
  • Checkout

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

What You'll Learn from the Course

The Social Media Marketing Diploma Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Diploma Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course guides you through how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the ‘Top 5’ social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Who Would Benefit from the Course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you’ve never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Diploma Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

Frequently Asked Questions

The Social Media Marketing Diploma Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. The course comes with a course assessment in the form of quizzes, written questions and short essays, once you have completed your course assessment please email or post it back to us for marking, you will then receive your feedback and certificates.

This course is certified by the IANLPC (International Association of NLP & Coaching) and the IAHT (International Alliance of Holistic Therapists), both of which are internationally recognised organisations. The IAHT certify personal development, health, fitness and nutrition courses. The IANLPC is a global support network for NLP Professionals and coaches, including the fields of Life Coaching, Hypnotherapy Business Coaching, Leadership, Nutritional, CBT, Personal Development and Holistic Therapy.

Course Syllabus

Social Media Marketing Introduction

Part 1: Social Media Marketing

Module 1: Understanding Social Media Marketing

  • What makes social media unique?
  • Social media in business
  • Putting the Social into Social PR
  • Case Studies 1. The ALS Ice Bucket Challenge & The Colonel's Scholar Program
  • Assessment

Module 2: The New Role of the Customer

  • The significance of customer engagement
  • The Interactive economy
  • The customer's new role
  • Case Study 2: Mattel and the Bald Barbie
  • Assessment

Module 3: Building a Social Media Marketing Strategy

  • The building blocks of a social media marketing strategy
  • What is a social media audit?
  • Understanding your goals and creating objectives
  • Buyer Personas
  • Knowing the social networks that matter most
  • Case Studies 3: - Brands celebrate season six of GAME OF THRONES
  • Social Media Conversation Key-book
  • Assessment

Module 4: Putting it all together

  • Creating a content marketing plan
  • Content creation and curation
  • Assessment

Part 2: Social Media Networks Used for Business

Module 5: Facebook

  • What is Facebook?
  • The basics of Facebook
  • What to post on Facebook?
  • Selling on Facebook
  • Advertising basics
  • Facebook Analytics
  • Assessment

Module 6: Twitter

  • What is Twitter?
  • The basics of Twitter
  • Advertising on Twitter
  • Selling on Twitter
  • Twitter Analytics
  • Assessment

Module 7: LinkedIn

  • What is LinkedIn?
  • The basics of LinkedIn
  • Advertising basics
  • Selling on LinkedIn
  • LinkedIn Analytics
  • Assessment

Module 8: Pinterest

  • What is Pinterest?
  • The basics of Pinterest
  • Advertising on Pinterest
  • Selling on Pinterest
  • Pinterest analytics
  • Assessment

Module 9: Google+

  • What is Google+?
  • The basics of Google+
  • Creating your own Google+ Community
  • Creating your own Google+ Collections
  • Selling on Google+
  • Advertising on Google +
  • Google+ Analytics
  • Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • YouTube for selling
  • The basics of YouTube
  • Advertising on YouTube
  • Instagram for selling
  • The basics of Instagram
  • Advertising on Instagram
  • Other social media channels for businesses
  • Assessment

Module 11: Finalising your strategy

  • Integrating your social media platforms
  • Remember, it's all about the customer
  • Social media time management
  • Social media management tools
  • Questions


Our courses include comprehensive support, should you require any assistance. You can contact our friendly course advisers by telephone or by email.

Contact Details

Continued Learning

All course delegates are welcome to attend our regular, ongoing learning and inspirational events. We also hold regular inspirational events in Manchester and London for all students studying any of our courses. The events are a great way to watch live demonstrations of different techniques, learn new skills, have a practice with other students and to meet your tutors. Once you've signed up for any of our courses you will receive details of our different monthly events via email. If you cannot attend our events you can watch a live streaming of the event on our tv channel.

All courses can be paid for using our secure online payment system or via paypal. 


If you would prefer to pay via bacs payment or via cheque please email us at or call us on 0800 955 6808 for more assistance.


All of the online course materials are emailed over to you as e-documents, if you would prefer a hard copy of the course materials to be posted out to you please select this when checking out.