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Marketing & PR for Small Businesses Course

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A topic that can often be seen as more simple than it is or more complicated than it needs to be, the Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straight-forward, and useful techniques that you can apply to your business straight away; ensuring you can create your own strategies, with actionable tactics and results that you can evaluate, build and learn from.

Why You Would Study the Marketing & PR for Small Businesses Course

Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

It sounds drastic, but the truth is that half of all small businesses in the UK fail within the first five years. While this is a gloomy statistic it can also be used to highlight an important fact: No matter what your business is, marketing and PR can make all the difference between rising up or falling flat.

This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

The course sets out to demystify exactly how a small business can benefit from these two disciplines and offers clear choices on the different marketing and PR tactics that businesses employ today.

Managing marketing and PR is not rocket science. However, it does take time, thought, commitment and a little creativity to incorporate it into your overall business structure and action plan.

In the comfort of your home and in your own time, you can then use this course to become familiar with the principles of marketing and PR and to start developing your individual strategy.

Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.

What You'll Learn from the Marketing & PR for Small Businesses Course

This course guides you through 5 comprehensive modules:

  • Introduction
  1. The Difference between Marketing and PR
  2. Developing a Strategy
  3. Different Tactics
  4. Social Media
  5. Monitoring and Evaluating Success

After clearly defining the difference between marketing and PR, Module 1 dives straight into the one of the most important areas of the topic: setting measurable and achievable goals - guiding students in how to use SMART to achieve this.

Module 2 of the Marketing & PR for Small Businesses Course helps business owners to focus their efforts and the money they put into marketing and PR by impressing on students the importance of creating a strategy. From this, the module aids students in creating strategies for their business, which tactics to use and how to keep your efforts focussed, as well as explaining, through case studies, how some well-known companies have built their businesses up with marketing and PR.

Module 3 is all about marketing and PR tactics, both traditional and digital. Here students will learn about the tactics used in each and why you may choose one over the other depending on the type of business you are running or the products/services you sell.

Being a powerful, and still relatively young, tool Module 4 of the course is dedicated to the use of social media in your marketing and PR strategy. This includes the benefits, how you should incorporate social media in your overall strategy, the various social media platforms and why/how each should be used.

With a marketing and PR strategy and goals set in place, it is important to track and evaluate the success of your strategies, Module 5 of the Marketing & PR for Small Businesses Course teaches students how to do this. This includes defining which areas of the strategies have been successful and how, whether they have given a good return on investment (ROI), their effectiveness, and understanding social media metrics. This will all feed into how you continue your strategy, as you will now have proven results of what does and doesn’t work, which in turn will aid the in success of your business.

Who Would Benefit from the Course?

For those who are setting up their own business or have an established business but would like to grow or is struggling to achieve what you had hoped, the Marketing & PR for Small Businesses Course is essential.

Those who already work within the marketing and PR industries or are interested in doing so will also learn a lot here, as the course provides a wealth of information and tips.

Frequently Asked Questions

The Marketing & PR for Small Businesses Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. The course comes with a course assessment in the form of quizzes, written questions and short essays, once you have completed your course assessment please email or post it back to us for marking, you will then receive your feedback and certificates.

This course is certified by the IANLPC (International Association of NLP & Coaching) and the IAHT (International Alliance of Holistic Therapists), both of which are internationally recognised organisations. The IAHT certify personal development, health, fitness and nutrition courses. The IANLPC is a global support network for NLP Professionals and coaches, including the fields of Life Coaching, Hypnotherapy Business Coaching, Leadership, Nutritional, CBT, Personal Development and Holistic Therapy.

Course Syllabus

Module 1: The Difference between Marketing and PR

  • Key areas of difference
  • What about marketing and PR in the digital space?
  • How to develop marketing and PR goals
  • SMART questionnaire

Module 2: Developing a Strategy

  • Strategy before tactics
  • Who (potentially) loves you… and why? (Including Starbucks case study)
  • Case study: Avis and FedEx Corporation
  • Exclude to build a client base
  • Which tactics to use
  • Finalizing your strategy

Module 3: Different Tactics

  • Main traditional marketing tactics
  • Main traditional PR tactics
  • Main digital marketing tactics
  • Main digital PR tactics
  • A little bit about SEO and keywords

Module 4: Social Media

  • Five benefits of social media for small businesses
  • How to integrate social media into a marketing and PR strategy
  • Different social media platforms
    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • Instagram, Google+, YouTube & location-based social media platforms

Module 5: Monitoring and Evaluating Success

  • The benefits of monitoring and evaluating
  • Defining how to track your strategy
  • Traditional measurements of success
  • Top Metrics for Social Media

Our courses include comprehensive support, should you require any assistance. You can contact our friendly course advisers by telephone or by email.

Contact Details

Continued Learning

All course delegates are welcome to attend our regular, ongoing learning and inspirational events. We also hold regular inspirational events in Manchester and London for all students studying any of our courses. The events are a great way to watch live demonstrations of different techniques, learn new skills, have a practice with other students and to meet your tutors. Once you've signed up for any of our courses you will receive details of our different monthly events via email. If you cannot attend our events you can watch a live streaming of the event on our tv channel.

All courses can be paid for using our secure online payment system or via paypal. 


If you would prefer to pay via bacs payment or via cheque please email us at or call us on 0800 955 6808 for more assistance.


All of the online course materials are emailed over to you as e-documents, if you would prefer a hard copy of the course materials to be posted out to you please select this when checking out.