The Marketing for Therapists & Coaches Diploma Course is for those who have set up a therapy or coaching business, or are about to, and love doing what they do, but are struggling to gain more clients, aren’t earning as much as they feel they could or would just like a guide to growing their business and becoming more successful.
This course has been written by someone who has been exactly where you are now and hasn’t just survived but thrived, from having to work every hour and labour over every pound to building a business that literally makes money while they sleep.
There are no secret formulas or tricks to this, just employing proven techniques, working smart, setting goals, setting up multiple income streams, and believing in your success. The Marketing for Therapists & Coaches Course will take you and your business where you want to be.
This course has been created specifically for those who currently run or are considering setting up a business in the therapy and coaching industries and need a practical guide on marketing techniques and avenues for selling their services and/or products. This said, a lot of the knowledge contained within is applicable to other industries.
This course guides you through 18 comprehensive modules:
Comprised of 18 easy-to-consume modules (along with an introduction from the course’s author about their own success story), the Marketing Diploma for Therapists & Coaches Course is designed to impart knowledge of core principles and practices that you can apply to your business straight away, whilst understanding how each component works to improve the success of your business.
Module 1 dives straight in with some quick fire tips on how to gain your first clients and spread the knowledge of your business from these clients, at very little cost.
The second module of the Marketing for Therapists & Coaches Diploma Course talks you through creating a clear vision statement for your business and putting an ethos and guidelines in place to ensure the business enjoys a great reputation that will encourage more clients.
If you haven’t done so already, you need to take many things under consideration when setting up a practice. The third module talks students through what they need to understand about setting up, including how they will make a profit, the types of clients they wish to attract, and even the type and location of physical space they will work from.
Something that comes before a business plan, is a business vision. Module 4 of the Marketing for Therapists & Coaches Course discusses what this is, why it is important to have this laid out clearly, and how this can the future of your business.
Success is all about attaining or going beyond a predefined goal. Module 5 guides students through how to create actionable, measurable goals., and the importance of setting these.
For clients to have a positive experience and get the most from their sessions with you, they need to be in a positive frame of mind. Module 6 discusses affirmations and includes example forms that can be used with clients to find what they wish to work on, what is stopping them, and how they can think positively to reach their goals.
Whether you are writing for your website, sending emails or creating blog content, you will need to be able to write in a way that sells your services but is not pushy or ‘salesy’. The seventh module of the course shows students how to use hypnotic writing in marketing messages to attract clients.
An important area for any business is having a web presence. Creating a website, blog, sending marketing emails, and advertising online are now easier than ever. Module eight guides you through the possibilities and helps students to get past the jargon, to understand what they need, to bring their business online.
Of course, in the areas of therapy and coaching, the local community is an important place for your business to be marketed. Module 9 teaches how to appeal to various markets and the various ways in which you can let the local community know about your business and the services it offers.
Many therapists and coaches can feel uncomfortable about being business people, but that’s what you are. The tenth module of the course, describes how thinking as a business person can be of benefit to your clients, along with how to become better at marketing yourself.
Social media has taken the world by storm and as a tool for marketing your business it is an invaluable and cheap resource. Module 11 and 12 discuss the various options available, how to use them effectively, and how to build a good reputation on these platforms, as well as some rules to follow, to avoid pitfalls and ensure success.
There will come a time when you may need to outsource some of your more mundane and laborious tasks, to free you up to work on driving the business forward. Module 13 discusses this and provides tips on managing your own time.
Module 14 of the Marketing for Therapists & Coaches Diploma Course guides students through the opportunities available for creating multiple income streams from the expertise that you already have.
A way of limiting costs and increasing your flexibility in seeing clients, as well as reaching a broader customer base, can be found in the use of Skype. Module 15 discusses how you can use this tool effectively, while modules 16 & 17 discuss using webinars and creating a membership site as additional income streams that can reach even more customers globally.
The final module of the Marketing for Therapists & Coaches Diploma Course quickly summarises what has been learnt throughout the course, readying students to create an action plan for their business.
The Marketing for Therapists & Coaches Diploma Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. The course comes with a course assessment in the form of quizzes, written questions and short essays, once you have completed your course assessment please email or post it back to us for marking, you will then receive your feedback and certificates.
This course is certified by the IANLPC (International Association of NLP & Coaching) and the IAHT (International Alliance of Holistic Therapists), both of which are internationally recognised organisations. The IAHT certify personal development, health, fitness and nutrition courses. The IANLPC is a global support network for NLP Professionals and coaches, including the fields of Life Coaching, Hypnotherapy Business Coaching, Leadership, Nutritional, CBT, Personal Development and Holistic Therapy.
Our courses include comprehensive support, should you require any assistance. You can contact our friendly course advisers by telephone or by email.
All course delegates are welcome to attend our regular, ongoing learning and inspirational events. We also hold regular inspirational events in Manchester and London for all students studying any of our courses. The events are a great way to watch live demonstrations of different techniques, learn new skills, have a practice with other students and to meet your tutors. Once you've signed up for any of our courses you will receive details of our different monthly events via email. If you cannot attend our events you can watch a live streaming of the event on our tv channel.
All courses can be paid for using our secure online payment system or via paypal.
If you would prefer to pay via bacs payment or via cheque please email us at email@example.com or call us on 0800 955 6808 for more assistance.
All of the online course materials are emailed over to you as e-documents, if you would prefer a hard copy of the course materials to be posted out to you please select this when checking out.