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Internet Marketing Strategies for Business Course

  code:Internet Marketing Strategies for Business Course
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Internet marketing is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this course you will learn the many ways to market a business online and how each element works independently and together.

What You'll Learn from the Internet Marketing Strategies for Business Course

This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas of activity within it.

Planning is an important part of any strategy. The Internet Marketing Strategies for Business Course helps you to define your goals, identify your target customers, figure out what type of campaign you need to develop, and understand the importance of timing your campaigns and monitoring their effectiveness.

Search engine optimisation (SEO) is often misunderstood. It requires understanding and work but it is possible to do well in search rankings. This course explains what SEO is, how it works, and what you can do to improve your ranking.

From the Internet Marketing Strategies for Business Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You’ll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work.

You’ll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business’s social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.

It can be easy to dismiss email marketing as being antiquated, but the Internet Marketing Strategies for Business Course explains why it is as relevant as ever. The course covers what it is and what the benefits are, the different types of email marketing, and how to build your subscriber list. You will also be provided with tips on how to create an effective e-newsletter and email marketing metrics are also explained.

Affiliate marketing is one of the oldest forms of marketing both online and offline, but one that has grown in tandem with the rapid development of the internet and new media. This course explains what it is, how it works, along with examining affiliate marketing activities and the benefits of the practice - from the perspectives of both the affiliates and the businesses that advertise through them. You will also learn how to start your own affiliate programme and how this incorporates into the larger online marketing strategy.

In addition to improving your organic rankings within search engines, you also have the option to jump the que, with paid advertising. The Internet Marketing Strategies for Business Course explains what search engine marketing (SEM) is and how pay-per-click (PPC) works. You will be taught about the ‘Quality Score’ of your ads and how to create and manage an effective PPC campaign.

Who Would Benefit from the Course?

This course has been created for those who wish to fully understand online marketing and how to implement and monitor effective strategies that offer a good return on investment.

By putting the knowledge gained from the course into practice, you can increase your employability or, if you are a business owner, drive your business forward by helping to raise awareness and increase sales but also to enable you to make informed decisions about products, services, customers, the brand, and your competition.

Frequently Asked Questions

The Internet Marketing Strategies for Business Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. The course comes with a course Assessment in the form of quizzes, written questions and short essays, once you have completed your course Assessment please email or post it back to us for marking, you will then receive your feedback and certificates.

This course is approved and endorsed via ILM – Institute of Leadership and Management, ensuring the course meets the highest standards possible.

ILM - The Institute of Leadership and Management is the UK's largest awarding body for leadership and management qualifications, with 90,000 people registering for ILM courses in last year alone.

Upon completion of the course you will receive your Internet Marketing Strategies for Business Diploma certificate from the Centre of Excellence. You can also receive the Internet Marketing Strategies for Business Certificate from ILM (ILM charge a £50 certification fee if you would like their optional certificate.

Course Syllabus


Module 1: What is Internet Marketing?

  • Why implement Internet marketing?
  • The benefits of Internet marketing
  • What is Internet marketing?
    • Search engine optimization (SEO)
    • Social media marketing (SMM)
    • Search engine marketing (SEM)
    • Affiliate marketing
    • Content marketing
    • Email marketing
  • The importance of full marketing integration
  • Assessment

Module 2: Steps to planning your campaigns

  • Set Goals
    • Create S.M.AR.T objectives
  • Buyer personas
    • Designing a Buyer Persona profile
  • How to choose which Internet marketing strategies to use
  • Timing your campaigns
  • Tracking & Monitoring
  • Assessment

Module 3: Search Engine Optimisation

  • What is search engine optimisation (SEO)?
    • Here's how SEO works
  • Categories of SEO
  • Core components of SEO
    • Content
    • Keywords
    • Linking
    • Structure / Web Architecture
  • Mobile
  • Social Media
  • SEO Analytics
    • Organic Search Traffic
    • Keyword Rankings
    • Backlink Authority
    • Pages per visitor
    • Bounce rate
  • Conclusion
  • Assessment

Module 4: Content Marketing

  • What is content marketing?
    • Why do businesses need content marketing?
  • What are the different types of content?
    • Different Types of Content
  • How do you know which content you should create?
  • A content execution plan
  • Measuring and refining content
  • Free content measuring tools
  • Module 04 Assessment

Module 5: Social Media Marketing (SMM)

  • What is social media marketing (SMM)?
    • Why should businesses carry out SMM?
  • The new role of the customer
  • Creating a SMM campaign
  • Different social media sites
    • Facebook
    • Twitter
    • LinkedIn
    • Google+
    • Pinterest
    • Instagram
    • YouTube
    • Location-Based Social Media Tools
    • Reddit
    • Periscope
    • Niche networks
  • Advertising on social media
    • Facebook ads
    • Twitter ads
    • LinkedIn ads
    • YouTube ads
    • Instagram ads
  • Social media metrics
  • Assessment

Module 6: Email Marketing

  • What is email marketing?
    • The benefits of email marketing
  • The different types of email marketing
    • Email newsletter (e-newsletters)
    • Transactional emails
    • Lead-nurturing emails
    • Dedicated emails
  • How to build an email list
  • How to create an e-newsletter
  • Email marketing metrics
    • Bounce Rate
    • Click-Through Rate (CTR)
    • Conversion Rate
    • Email Sharing/Forwarding Rate
    • List Growth Rate
    • Open rates
    • Unsubscribe rate
  • Assessment

Module 7: Affiliate Marketing

  • What is affiliate marketing?
    • Who does affiliate marketing involve?
    • Affiliate marketing benefits
  • Different types of affiliate programmes
  • How does affiliate marketing work?
    • Choosing an affiliate programme
  • How to start your own affiliate programme
  • Affiliate marketing in an Internet marketing campaign
  • Assessment

Module 8: SEM and Paid Internet Advertising

  • What is Search engine marketing (SEM)?
  • How does PPC work?
  • The 'Quality Score'
  • Creating an effective PPC Campaign
    • Create goals
    • Create an Easy Campaign Structure
    • Optimize ad copy and landing pages
    • Check settings in Google AdWords
    • Use the search term report
  • Managing a PPC campaign
    • Ensuring relevancy
    • Tracking budgets
    • Tracking conversions
    • Measuring ROI
  • Case Study: Sky News
  • Assessment


Our courses include comprehensive support, should you require any assistance. You can contact our friendly course advisers by telephone or by email.

Contact Details

Continued Learning

All course delegates are welcome to attend our regular, ongoing learning and inspirational events. We also hold regular inspirational events in Manchester and London for all students studying any of our courses. The events are a great way to watch live demonstrations of different techniques, learn new skills, have a practice with other students and to meet your tutors. Once you've signed up for any of our courses you will receive details of our different monthly events via email. If you cannot attend our events you can watch a live streaming of the event on our tv channel.

All courses can be paid for using our secure online payment system or via paypal. 


If you would prefer to pay via bacs payment or via cheque please email us at or call us on 0800 955 6808 for more assistance.


All of the online course materials are emailed over to you as e-documents, if you would prefer a hard copy of the course materials to be posted out to you please select this when checking out.