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Floristry Diploma Course

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Floristry Business Diploma Course

- How to set up a Floristry Business - 

The floristry industry will always be popular as no wedding; christening or special event would be complete without an assortment of beautiful flowers.

This comprehensive online course will teach you everything that you need to know about setting up your own Floristry business.

Floristry is an excellent business that can prove to be extremely profitable if you have the passion and dedication to make it a success. If you love flowers and you’re not worried about putting in the hard work to get things off the ground, then this could be the perfect business for you.


The first Module of the course gives you an introduction to the field along with its pros and cons to help you decide whether or not it is suitable for you. The next Module is dedicated entirely for floral arrangements: what these are, how you can make floral arrangements, what items you will need, what services you need to provide and other details that are important when getting started in floristry.

Moving on, you will learn everything related to wedding and funeral flowers. Weddings and funerals take place no matter what, and neither is complete without flowers. If you want to venture into floristry, you need to know how to cater for the wedding and funeral industry’s.

The next module is focused on opening up your own shop and will talk about all the things that you need to take care of once you will start your own florist shop, including its logo, supplies, setup fees, location and other things of this sort.

The last two Modules of the course talk about two extremely important tools that will be decisive of the success of your shop: your customers and marketing techniques. The former will educate you on how to attract the attention of your target market towards your flower shop and how to gain and retain the market share. The seventh Module will throw light on the different marketing strategies that can help you coin your name in the field.

This course also comes with a free bonus course Social Media Marketing for Business which will help you to market your Floristry services online.

Frequently asked questions:

This course will take you up to 150 hours to complete. There is no time limit for completing your course it can be studied in your own time at your own pace.

Upon completion of the course assessment you will receive your Floristry Business Diploma Certificates from the Centre of Excellence Online and the IANLPC.

Course Syllabus:


Module 1: Floristry

Introduction to Floristry

Benefits of a Career in Floristry




Module 2: Floral Arrangements

Creating Floral Arrangements




Maintaining Flowers

Flowers, Greens and Plants

Popular Flowers

Greens and Fillers

Plants You Should Know

Elements and Principles of Design

Colour and Design

Design Basics


Making Floral Arrangements

Container Arrangements

Vase Arrangements

Hand Tied Bouquets

Corsages and Boutonnieres

Wedding Bouquets

Funeral Wreath

Basket Garden

Fruit Basket

Dressing a Plant



Module 3 - Weddings

Wedding Flowers

Wedding Party members

Décor for the Ceremony and Reception

Making Arrangements

Delivery and Pickup

Funeral Flowers

Meeting with Clients



Module 4: Your Own Shop

Starting Your Own Shop


Buying an Established Shop


Opening a New Shop

Getting Started

Business Plan

Financing, Insurance and Legal Matters

Name and Logo



Setup Fees and Price List

Types of Delivery Services

Supplies and Equipment

Tools of the Trade

Essential Equipment

Business Equipment

Layout and Maintenance

Wholesalers and Suppliers

Types of Wholesalers and Producers

Choosing Material

Advance and Standing Orders




Module 5 – Customers

Getting Customers

Choose your Target Markets

Keeping Customers

Maintaining a reputation

Walk in Customers

Are they your major clientele?

How do you cater to them?

Phone Customers

Online Customers

Corporate Flowers

Hotels and Restaurants

Flowers in Government offices

Flowers in Hospitals

Funeral Homes



Module 6: Marketing

Marketing Your Business


Promotional Tools

Trade Shows and Events

Free Media Publicity

Our courses include comprehensive support, should you require any assistance. You can contact our friendly course advisers by telephone or by email.

Contact Details

Continued Learning

All course delegates are welcome to attend our regular, ongoing learning and inspirational events. We also hold regular inspirational events in Manchester and London for all students studying any of our courses. The events are a great way to watch live demonstrations of different techniques, learn new skills, have a practice with other students and to meet your tutors. Once you've signed up for any of our courses you will receive details of our different monthly events via email. If you cannot attend our events you can watch a live streaming of the event on our tv channel.

All courses can be paid for using our secure online payment system or via paypal. 


If you would prefer to pay via bacs payment or via cheque please email us at or call us on 0800 955 6808 for more assistance.


All of the online course materials are emailed over to you as e-documents, if you would prefer a hard copy of the course materials to be posted out to you please select this when checking out.