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Card Making Business Diploma Course

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The purpose of this comprehensive Card Making Business Diploma Course is to equip the readers with all the knowledge, information, insight and tools that they need to start their own card making business. This includes: understanding the business, how to design and create cards for different occasions and create a portfolio, how to set up and market your business, legal aspects and affairs, and more – everything you need to know about this creative and lucrative business.

The course teaches these essential skills across nine comprehensive modules:

  • Introduction
  1. What's in a card?
  2. Starting Your Card Making Business
  3. The Skills of Card-Making
  4. Develop Your Portfolio
  5. Pricing Your Cards
  6. Legal Knowledge
  7. Card Making Business
  8. Marketing Your Card Making Business
  9. Conclusion

Who Would Enjoy the Card Making Business Diploma Course?

This course is suitable for anyone interested in the subject matter, as students will be guided through all the skills needed to make cards and a successful business. The course will also be of interest to existing crafters who may already know the basics and may already have produced cards for friends and family and want to create a business from these skills or those with the capital to invest in a business hiring crafters and designers to create the work but want to understand how to create a business around their output.

Course Breakdown

The Card Making Business Diploma Course begins by explaining what exactly is in a card, why cards are important, the different types of cards that are available and in use today, as well as the different mediums that cards are presented on.

The course then moves on to discussing how an individual can get started, in terms of setting goals, choosing a niche, choosing materials, marketing the products, as well as ensuring quality control. From here the course focuses on the different skills that go into making a card, such as making and using stamps and inks, embossing, decoupage, paper crafting, making boxes and envelopes and determining how to position flowers and other add-ons onto the cards.

The next module instructs the reader how to develop his or her portfolio, and covers topics such as eye-catching designs and their importance, the right way of marketing and the need to keep a record of all the individuals who have received the portfolio and provided feedback on the designs of the cards.

Module five brings the focus to business matters, such as the pricing of the products, how to sell them, how to market them, and the importance of organisational skills for the card making business. The next module highlights the legal aspects and affairs that an individual thinking of starting a card-making business should be cognizant of. The module starts off by stressing on the importance of being aware of these legal matters, what is legally allowed in card making businesses in the United Kingdom and what is illegal for card making businesses to do in the United Kingdom.

Module seven shares various secrets of success with the reader. For example, it discusses factors such as how to sell on the popular online retail sites, Etsy and Amazon, how a card making business should go about building its customer base and what kind of promotional offers can be provided, without going into a loss.

The course concludes with a module that discusses and reviews all the chapters of the course, explaining what the purpose of each chapter was and what the reader should have learned from these chapters. The course also leaves the individual with guidance on the next steps to take or the next direction in which the individual can head towards.

Each module of the course is also followed by a short summary of the main points of the module, together with an assessment consisting of multiple choice questions and short questions. The purpose of the summary is to refresh the main points in the mind of the individual, and the assessment can help individuals in recalling the information learnt from the respective chapter.

Frequently Asked Questions

The Card Making Business Diploma Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. The course comes with a course assessment in the form of quizzes, written questions and short essays, once you have completed your course assessment please email or post it back to us for marking, you will then receive your feedback and certificates.

This course is certified by the IANLPC (International Association of NLP & Coaching) and the IAHT (International Alliance of Holistic Therapists), both of which are internationally recognised organisations. The IAHT certify personal development, health, fitness and nutrition courses. The IANLPC is a global support network for NLP Professionals and coaches, including the fields of Life Coaching, Hypnotherapy Business Coaching, Leadership, Nutritional, CBT, Personal Development and Holistic Therapy.

Course Syllabus


Module 1: What's in a card?

  • The Role of Greeting Cards in Our Lives
  • How Well Is This Industry Doing?
  • Reasons Why Sales Have Increased
  • Cultural Influence
  • Popular Greeting Cards, The Diversity and Criticism
  • Types of Cards
    • Counter Cards
    • Standard Sized Greeting Cards
    • Photo Greeting Cards
    • Personalised Greeting Cards
    • Reusable Greeting Cards
    • Risqué Greeting Cards
    • Musical Greeting Cards
    • Electronic Greeting Cards
    • Pop-up Cards
  • Business Cards
    • Occasions
    • Birthday Cards
    • Gift Cards / Certificates
    • Corporate Holiday Cards
    • Thank you Cards
    • Sympathy Cards
    • Blank-Note Cards
    • Announcement Cards
  • Mediums
    • Dependence of Card Quality and Price On Paper Type
    • Inks
    • Inkjet Photo Paper
    • Printing Test
    • Defining The Size of the Paper
    • Software
    • Which Side to Print First
    • Double-Sided Inkjet Printing Paper
    • Few Sheets at A Time
    • Envelopes
    • Keeping the Printer Clean
    • Alternative to Printing the Cards
  • E-cards
  • Summary
  • Course Assessment

Module 2: Starting Your Card Making Business

  • Setting Goals
    • What are goals?
    • Increased Visibility
    • Increased Responsibility
    • Rapid Achievement
    • Better Collaboration
  • How should you set business goals?
    • Quantifiable Goals
    • Specific Goals
    • Commitment
    • Sharing Goals
    • Deadlines
    • Linear Approach to Accomplish Tasks
    • Self-Reward
  • Choosing A Name
  • Choosing A Type and Niche
    • What is niche?
    • Importance of niche
    • Factors to Take into Account
    • Qualities of a Well Selected Niche
  • Choosing Materials
    • Quality of supplies
    • Extensive knowledge
    • Personalised card designs
    • Themes
    • Dependence of material on consumer base
    • Market Research
  • What Type Of Supplies Will You Need?
    • Good Quality Paper
    • Card Kits
    • Envelopes
    • Tools
    • Adhesive Material
    • Decorative Punches
    • Stamps
  • Quality Control
    • Why should you maintain quality control?
    • How should you ensure quality control?
  • Summary
  • Course Assessment

Module 3: The Skills of Card-Making

  • Stamps and Inks
  • Stamps
    • Rubber stamps
    • Acrylic stamps
    • Stamping blocks
  • Inks
    • Surfaces Appropriate for Stamping
    • Pigment-based ink
    • Ink made with solvents
    • Chalk ink
    • Dyes
  • Embossing
  • Embossing powders
    • Regular powders
    • Luminescent pearls
    • Detail powders
    • Enamels
    • Metallic
    • Heat source
    • Embossing Basics
  • Decoupage
    • Decoupage medium
    • Templates
    • Brushes and Specialist Tools
    • Decoupage Basics
  • Paper Crafting
    • Flowers, Butterflies and Other 'Delicates'
    • Bound Cards
    • Paper buttons
    • Origami models
    • Folds
    • Cutouts
    • Removable card accents
  • Envelope or Box Making
  • Positioning
    • Composition
    • Colour Palette
    • Framing
    • The Rule of Thirds
    • Text
    • Accents
    • Instinct
  • Summary
  • Course Assessment

Module 4: Develop Your Portfolio

  • Eye-Catching Designs
  • Keeping Records
    • Why is it important to keep records?
    • Predictive power
    • Tax purposes
    • Effective marketing
    • Save money on an accountant
    • Enhance your portfolio
    • Chart business growth
    • Budgeting
    • Aids analysis
    • Understanding the market
    • Acquiring loans
  • What to Record
    • Cash and card sales
    • Payroll
    • Expenses and Profits
    • Customer records
  • Summary
  • Course Assessment

Module 5: Pricing Your Cards

  • Price Penetration
  • Price Skimming
  • Competition Pricing
  • Product Line Pricing
  • Optional Pricing
  • Bundle Pricing
  • Cost based pricing
  • Premium Pricing
  • Organisational Skills
    • General Skills
    • Planning
    • Scheduling
    • Coordinating Resources
    • Deadlines and Time management skills
  • Summary
  • Course Assessment

Module 6: Legal Knowledge

  • Importance of Legal Knowledge
    • Business structure laws
    • Zoning laws
    • Licensing laws
    • Trademark and patent laws
    • Employment laws
    • Tax laws
    • Environmental laws
    • Fire department permits and air and water pollution permits
  • What can you do?
    • Running a business from home
    • Running a business from a different location
  • What Can You Not Do?
  • Summary
  • Course Assessment

Module 7: Card Making Business

  • Your Relationship with Customers
    • Building a Customer Base
    • Promotional Offers
  • Summary
  • Course Assessment

Module 8: Marketing Your Card Making Business

  • Advantages of a Successful Marketing Campaign
    • Business promotion
    • Brand recognition
    • Investment
  • Selling Your Cards
    • Craft Markets
    • Small Shops
    • Home-based business
    • Internet
  • Different ways of Marketing
    • Print Media
    • Radio and Television
    • Direct Mail Marketing
    • Telemarketing
    • Direct sales to stores
    • Sending Cards Out to People
    • Sales Representatives
    • Raffles
    • Displaying and sending out samples
    • Sell your Specialty
    • Build Connections
    • Exhibitions
    • Making an offer
    • Planning an Incentive
  • Internet Marketing
    • Making a Website
    • Lifestyle and Design Bloggers
    • Social Media Marketing
    • Facebook
    • Instagram
  • Summary
  • Course Assessment

Module 9: Conclusion

  • Review
    • Types and Mediums
    • Company Decisions
    • Skills and Products
    • Your Portfolio
    • Sales and Pricing
    • Laws and Regulations
    • Customer Relationship
  • What are the Next Steps?
    • Check your motivation
    • Create a business plan
    • Build up your inventory
    • Practice card-making skills
    • Look towards taking loans
    • Set up a web presence
    • Decide on a logo
    • Collate all you know about the industry
    • Begin recruiting a workforce
    • Create a detailed portfolio

Our courses include comprehensive support, should you require any assistance. You can contact our friendly course advisers by telephone or by email.

Contact Details

Continued Learning

All course delegates are welcome to attend our regular, ongoing learning and inspirational events. We also hold regular inspirational events in Manchester and London for all students studying any of our courses. The events are a great way to watch live demonstrations of different techniques, learn new skills, have a practice with other students and to meet your tutors. Once you've signed up for any of our courses you will receive details of our different monthly events via email. If you cannot attend our events you can watch a live streaming of the event on our tv channel.

All courses can be paid for using our secure online payment system or via paypal. 


If you would prefer to pay via bacs payment or via cheque please email us at or call us on 0800 955 6808 for more assistance.


All of the online course materials are emailed over to you as e-documents, if you would prefer a hard copy of the course materials to be posted out to you please select this when checking out.