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Blogging Business Course

  code:Blogging Business
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Although blogging has now been around for almost 20 years, it has only been in the past 10 that bloggers have started to make enough money from them to support themselves. The idea of making money writing content about topics you are passionate about is an attractive one, but there are many technicalities and nuances behind the process of starting a blog and earning profits from it that need to be understood, to be successful. This is where the Blogging Business Course comes in; providing you with the tools you need to establish a successful blogging business.

What You'll Learn from the Blogging Business Course

This course guides you through 9 comprehensive modules:

  1. Blogging
  2. Starting a Blogging Business?
  3. Where to Begin?
  4. How to Get an Audience
  5. Write Your First Blog Post
  6. Keeping Your Blog Relevant
  7. Turning Your Blog into a Business
  8. Dos and Don'ts of Blogging Business
  9. Course Overview

The 1st module of the Blogging Business Course establishes what blogging is, where it came from and how the blog landscape (or blogosphere) looks today. This module also provides students with a basic guideline for the topic, and definitions and terminologies that are good to know, as they are referred to later in the course.

Module 2 of the course covers the 'why', as students are taken through the advantages of starting a blogging business, as well as how to achieve goals for their business and what they can expect from a future in the industry.

As with anything, finding a starting point can be difficult. The 3rd module takes you through the initial set up of your blogging business, by establishing the basics and giving pointers as to where to begin. The tools you will need to start blogging are also covered here.

Audience – without one you are just talking to yourself. The significance of having an audience and the importance of considering your target audience when creating your work, is discussed in module 4 of the Blogging Business Course. With this in mind, the module goes on to explain how you can increase the size of your audience and the importance of continuing to do this.

The 5th module takes students through the technical aspects of blogging. This includes how to go about writing blogs and a guide on creating that very important 1st blog, ensuring it creates the perfect first impression. No matter the context, blogs are a form of information and should provide up-to-date, fresh content, so as to retain their readership. Module 6 of the Blogging Business Course discusses this important area and guides students in how to achieve this by developing expertise and providing relevant content.

With the proceeding modules teaching students about blog development, module 7 focusses in on how to make a business from of a blog. The module begins by sharing how to do this and then moves on to gaining sponsors, and how this helps. The module ends with real life examples of people who have turned their blogs into businesses, with considerably profitable results.

The 8th module of the Blogging Business Course is all about the 'Dos and Don'ts' and other things to consider when creating a business from your blog. This helpful and in-depth guide lists and explains items things that will help your business, as well as steering you away from common pitfalls.

The last module of the course summarises all that has been learnt throughout the course, with a quick review of each area. The module then goes on to provide the next steps that students should be taking upon finishing the course, along with offering some tips to help along the way.

Who Would Benefit from the Course?

The Blogging Business Course is for anyone who enjoys writing and has a passion for something in particular, a certain set of skills they can share, or a unique voice/point of view, and would like to take up a career in blogging, where they can work from home, enjoy what they do, and earn enough money to support themselves. This course also provides a great opportunity to create an additional income stream alongside full, part-time or freelance work.

Frequently Asked Questions

The Blogging Business Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. The course comes with a course assessment in the form of quizzes, written questions and short essays, once you have completed your course assessment please email or post it back to us for marking, you will then receive your feedback and certificates.

This course is certified by the IANLPC (International Association of NLP & Coaching) and the IAHT (International Alliance of Holistic Therapists), both of which are internationally recognised organisations. The IAHT certify personal development, health, fitness and nutrition courses. The IANLPC is a global support network for NLP Professionals and coaches, including the fields of Life Coaching, Hypnotherapy Business Coaching, Leadership, Nutritional, CBT, Personal Development and Holistic Therapy.

Course Syllabus

I - Introduction and Background Knowledge


Module 1: Blogging

  • What is Blogging?
    • What is a blog?
  • Types of blogs
    • Personal blog
    • Group blogs
    • Microblogging
    • Corporate blogs
    • Types by genre
    • Types by media
    • Types by device
    • Reverse blog
  • Some Blogging Terminologies
    • Blogger
    • The blogosphere
    • Blog search engines
  • What you should know
    • Archives
    • Feeds
    • Blogrolls
    • Comments
    • Trackbacks
    • Pingback
    • Comment moderation
  • A Short History of the Blogosphere
    • The start
    • The growth
    • The mainstream
    • Microblogging
    • The future
  • Summary
  • Course Assessment

Module 2: Starting a Blogging Business?

  • An Insight into Blogging Business
  • Why Should You Start a Blogging Business?
  • Where Blogging Can Take You?
  • Summary
  • Course Assessment

II - Basics of Blogging Business

Module 3: Where to Begin?

  • What Will You Need?
  • Choosing a Theme
    • Books and Reading
    • Beauty and Make-Up
    • Food and Nutrition
    • Movies and Entertainment
  • Create A Posting Schedule and Stick to it
  • Summary
  • Course Assessment

Module 4: How to Get an Audience

  • Why is an Audience Important?
    • Having A Niche and A Defined Audience Are Not the Same Things
    • Don't Look to Your Competitors
    • Don't Focus On Building Expertise
    • Get Creative
    • Strive for a Loyal Audience
    • You Get Lower Competition
    • Your Readers Won't Get Bored
  • How to Attract More Viewers for Your Blog?
    • Promote the blog
    • Keep a consistent schedule
    • Be Interactive On Social Media
    • Your Audience Should Have Multiple Ways to Subscribe
    • Showcase More Content
    • Allow Readers to Give Content Ideas
    • Keep A Comment Section
    • Know Where Your Audience Is
  • Special Offers, Promotions and More
  • Summary
  • Course Assessment

Module 5: Write Your First Blog Post

  • First Impressions
    • Focus on the Target Audience
    • Decide a Topic
    • Start Writing
    • How to Write
    • Editing
  • Give Your First Post a Lot of Thought
  • How to Post Your First Blog Post
  • Summary
  • Course Assessment

Module 6: Keeping Your Blog Relevant

  • What Is Your Area of Expertise?
  • How to Keep Your Expertise Relevant
  • Connections are Important
  • Summary
  • Course Assessment

Module 7: Turning Your Blog into a Business

  • Your Blog is Your Business
  • Use Your Expertise to Get Sponsors
  • Success Stories
    • Tech Blogs
    • Fashion Blogs
    • Video Game Blogs
    • How-To Blogs
  • Summary
  • Course Assessment

III - Do's and Don'ts and Conclusion

Module 8: Dos and Don'ts of Blogging Business

  • Dos
  • Don'ts
  • Some Other Things to Consider
  • Summary
  • Course Assessment

Module 9: Course Overview

  • What We Learnt in This Course
    • Choosing Where to Start
    • Setting Up the Studio
    • Work Schedule
    • Using Every Available Resource
    • Setting The Theme for Your First Post
    • The First Post On Your Blog
    • Attracting The Audience
    • Staying Relevant and Updated
  • Next Steps: Onto The Blog
  • Time to Start Your Business
  • Summary
  • Final Assessment

Our courses include comprehensive support, should you require any assistance. You can contact our friendly course advisers by telephone or by email.

Contact Details

Continued Learning

All course delegates are welcome to attend our regular, ongoing learning and inspirational events. We also hold regular inspirational events in Manchester and London for all students studying any of our courses. The events are a great way to watch live demonstrations of different techniques, learn new skills, have a practice with other students and to meet your tutors. Once you've signed up for any of our courses you will receive details of our different monthly events via email. If you cannot attend our events you can watch a live streaming of the event on our tv channel.

All courses can be paid for using our secure online payment system or via paypal. 


If you would prefer to pay via bacs payment or via cheque please email us at or call us on 0800 955 6808 for more assistance.


All of the online course materials are emailed over to you as e-documents, if you would prefer a hard copy of the course materials to be posted out to you please select this when checking out.