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Advanced Master Herbalist Course

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If you have completed the Master Herbalist course or you already have good knowledge of herbal treatments, then the Advanced Master Herbalist Course is the perfect course to take your studies even further and give you everything you need to become a professional master herbalist.

The course is designed to give a good insight into what being a master herbalist entails, the qualities of different herbs and how exactly can they help relieve certain ailments, medical, and even emotional conditions, and details about setting up a business with all this knowledge firmly in mind.

What You'll Learn from the Advanced Master Herbalist Course

  • Introduction
  1. An Introduction to The Herbalist
  2. The Advantages of Becoming a Master Herbalist
  3. Getting Started - Setting Up Your Own Business
  4. Creating A Successful Herbal Business
  5. Important Knowledge for Herbal treatment of ailments
  6. Herbal Treatments and Precautions
  7. The Importance of Research for Master Herbalists
  8. Course Overview

Module 1 provides an introduction to the basics of herbology. You’ll learn about the job of a herbalist, and the reason for the significance of different herbs, as an all-natural way to help your body negotiate disease and illness. It will also take you through the history of herbal treatments and ends with a discussion of the business of herbal treatment.

Following on from Module 1, the second module discusses the how and why you can become a master herbalist, along with the benefits of creating your own business in this industry.

By guiding you through the five major steps you will need to accomplish, Module 3 shows you how to get yourself business-ready and establish yourself as a market leader in the industry.

Module 4 of the Advanced Master Herbalist Course gives instruction on creating a successful herbal business. This includes guidance in key areas, such as managerial skills, being organized, time-management, and customer relations.

Back to the core subject, Module 5 brings a lot of important information about the herbal treatment of ailments. As this module contains such a large amount of information, it has been separated into distinct sections: Herbal Health for Men and Women, Botany, Herbal Preparations, and Herbal Therapies and Treatments for Illnesses.

The sixth module leads on well from this, teaching more about herbal treatments but also about precautions every master herbalist needs to be aware, to provide the best treatment for the individual. This teaches the important lessons of how knowing when not to treat a client, is just as important as what to use to treat them when you should.

As with any therapy, research is important, as, while the practice is ancient, there are always new discoveries being made, and the importance of keeping your knowledge of established, as well as new, practices up-to-date is discussed in Module 7.

The final module summarizes all that has been taught, to give a chance to reflect on what has been learned and to go over anything that you could be more familiar with. The module then goes further by giving ideas of the next steps you can now take to establish a successful business.

Who Would Enjoy the Course?

The Advanced Master Herbalist Course will be of particular interest to students who have taken our Master Herbalist Course, as it brings more lessons and knowledge to what you will have already learnt. Likewise, anyone who already has a good knowledge of herbology but would like to know more, will enjoy the course.

Established Master Herbalists who need tips on how to improve their business or to touch up their knowledge and find new ideas, will also find something here to aid them.

Frequently Asked Questions

The Advanced Master Herbalist Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. The course comes with a course assessment in the form of quizzes, written questions and short essays, once you have completed your course assessment please email or post it back to us for marking, you will then receive your feedback and certificates.

This course is certified by the IANLPC (International Association of NLP & Coaching) and the IAHT (International Alliance of Holistic Therapists), both of which are internationally recognised organisations. The IAHT certify personal development, health, fitness and nutrition courses. The IANLPC is a global support network for NLP Professionals and coaches, including the fields of Life Coaching, Hypnotherapy Business Coaching, Leadership, Nutritional, CBT, Personal Development and Holistic Therapy.

Course Syllabus


Module 1: An Introduction to The Herbalist

  • What is an Herbalist?
    • Definition
    • The many faces of herbalism
    • Herbal supplements
    • Alternative medicine
    • Occupational role
    • Philosophy
    • Regulation
    • Syncretic Use
    • Legitimacy
  • Why Use Herbs?
    • Outcome vs Cause
    • All-natural
    • When to use conventional medicine?
    • Body vs. Disease
    • Side effects
    • Expense
  • The History of Herbal Treatments
    • Early Man
    • The Bronze Age
    • Ancient China
    • Greeks and Romans
    • The Middle Ages
    • Hippocrates and Procedure
    • Apothecaries
    • Islam and Herbalism
    • Mass Awareness
    • The Doctrine of Signatures
    • The Science-Herbalism Split
    • A New Lease
  • The Business of Herbal Treatment
  • Case Studies
    • Case A: Harmony Herbals
    • Case B: Klayr Young
    • Case C: Loke Herbs
  • Summary
  • Course Assessment

Module 2: The Advantages of Becoming a Master Herbalist

  • Who Can Become a Master Herbalist?
  • What are the Advantages of Creating a Business as a Master Herbalist?
  • Summary
  • Course Assessment

Module 3: Getting Started - Setting Up Your Own Business

  • Step 1: Building an Interest in the Field
    • Science and Illness
    • Herbs and Classification
    • A Love for Nature
  • Step 2: Learning All About Herbs
    • Make the Best Decisions
    • Encourage Employees to be their Best
    • Promote Flexibility
    • Create a Culture of Innovation
    • Predict Trends
    • Have a Competitive Edge
    • Avoid Trouble with The Law
    • Improve Quality and Productivity
  • Step 3: Choosing A Prime Location
    • Foot Traffic
    • Corresponds to Your Market
    • Conducive to Growing Herbs
    • Finances
  • Step 4: Establishing Your Business as a Prime Treatment Source
    • Social Media
    • Trade Fairs
    • Web Presence
    • Offers and Promotions
  • Summary
  • Course Assessment

Module 4: Creating A Successful Herbal Business

  • Being Organised Is Key
  • Why is Being Organised Important?
    • Lower costs
    • Set an example
    • Root out redundancy
    • Be flexible
  • How Can You Be Organised?
    • Keeping Appointments
    • Growing Herbs
    • Tackling Setbacks
    • Keeping Track of Feedback
    • Template
  • Inculcate Strong Customer Relations
    • Promotional Offers
    • Create A Platform for Them to Speak
    • Listen to their feedback
    • Maintain follow-ups
    • Create A Good Product
    • Try to foster loyalty
    • Improve your customer service
    • Admit your mistakes
    • Personalise your service
  • Good Time Management Equals a Healthy Business
    • Why Is Time Management Important?
    • How Can You Improve Time Management?
    • Exercise
    • Potential Solution
  • Summary
  • Course Assessment

Module 5: Important Knowledge for Herbal treatment of ailments

  • Herbal Health for Men and Women
    • Aloe Vera
    • Echinacea
    • Ginger
    • Yarrow
    • Avena Sativa/Oats
    • Lepidium Meyenii/Maca
    • Withania Somnifera
    • Trichilia Catigua Tree Bark/Catuaba
    • Curcuma Longa/Turmeric
    • Urtica dioica: Stinging Nettle
    • Cucurbita Pepo: Pumpkin Seed
  • Botany
    • Why is Botany Important?
    • Historical links between Botany and Herbalism
    • Plants as Healers
    • Usage of Plants in Modern Medicines
    • Role of Botany in swing towards Herbalism
    • Identification
    • Define a bioregion
    • Plant Identification
  • Herbal Preparations: All You Need to Know
    • Plant Chemicals and Remedies
    • Selecting Products
    • Creating Natural Remedies
    • Infusions
    • Decoctions
    • Strong Decoctions
    • Tinctures
    • Macerations
    • Poultices and Compresses
    • Baths and Bathing Remedies
  • Herbal therapies and Treatments for Illnesses
  • Summary
  • Course Assessment

Module 6: Herbal Treatments and Precautions

  • Know the Specifics of Herbs for Treatment
    • Turmeric
    • Cinnamon
    • Rosemary
    • Ginger
    • Holy Basil
    • St. John's Wort
    • Dandelion Leaf
    • Blackstrap Molasses
    • Willow Bark
  • Boswellia
    • Burdock Root
  • Herbal Remedies
    • Skin Conditions
    • Burns
    • Cuts
    • Skin rashes
    • Stings and Bites
    • Diarrhea
    • Flu
    • Urinary tract infections (UTIs)
    • Dental Hygiene
    • Skin Health
    • Arnica ointment
  • Know When Not to Prescribe Herbal Treatments
  • Know The Contraindications
    • Pregnancy
    • After Pregnancy
    • Sympathomimetics
    • Parasympathomimetics
    • Anticholinergic Medicines
    • Vasopressomimetics
    • Pituitary Gland
    • Thyroid Disorders
    • Metabolic Conditions
    • Anabolic Medications
    • Blood-Thinning Medications
    • Metabolic Disorders
    • Hypo- Or Hyperglycemia
    • Cardiovascular System
    • Liver
    • Infections
    • Immunostimulants
    • Hepatitis
  • Summary
  • Course Assessment

Module 7: The Importance of Research for Master Herbalists

  • Evolving Business
    • Researching the efficacy of herbal medicines
    • Effectiveness of Herbal Procedures
    • Chemical Constituents
  • Where to find Research
  • Applying the Research
  • Summary
  • Course Assessment

Module 8: Course Overview

  • What Have We Learned?
    • Introduction to an Herbalist
    • Reasons Why You Should Be Using Herbs
    • History of Herbal Treatments
    • The Business of Herbal Treatment
    • Becoming A Master Herbalist
    • Setting Up an Herbal Medicine Business
    • Learn All About Herbs
    • Getting Certified
    • Store Location
    • Prime Treatment Source
    • Successful Herbal Business
    • Herbal Treatments and Ailments
    • Botany
    • Herbal Preparations
    • The Dangers
    • Importance of Research for Master Herbalists
  • What Are Your Next Steps?
    • Hire a lawyer
    • Look into Financing Options
    • Make a Business Plan
    • Employ talent
    • Purchase equipment and supplies
    • Property Matters
    • Experiment with Cultivating Herbs
    • Think of a name
    • Design a Website
    • Look into Packaging
    • Start Promotion
    • Send out Samples

Our courses include comprehensive support, should you require any assistance. You can contact our friendly course advisers by telephone or by email.

Contact Details

Continued Learning

All course delegates are welcome to attend our regular, ongoing learning and inspirational events. We also hold regular inspirational events in Manchester and London for all students studying any of our courses. The events are a great way to watch live demonstrations of different techniques, learn new skills, have a practice with other students and to meet your tutors. Once you've signed up for any of our courses you will receive details of our different monthly events via email. If you cannot attend our events you can watch a live streaming of the event on our tv channel.

All courses can be paid for using our secure online payment system or via paypal. 


If you would prefer to pay via bacs payment or via cheque please email us at or call us on 0800 955 6808 for more assistance.


All of the online course materials are emailed over to you as e-documents, if you would prefer a hard copy of the course materials to be posted out to you please select this when checking out.